The big drawback with third-party auditors is that they still count “fictitious clicks,” clicks that Google doesn’t count as clicks the least bit, in click fraud estimates.
Here’s one major example: Users click on a Google ad on Google.com or associate degree Adsense website. after they land on the advertiser’s website, they click on merchandise, touching the “back” button to travel back to the landing page.
Many browsers reload the landing page on every occasion. we tend to don’t count those as clicks, however third-party auditors really register every click on the “back” button as another click on a billboard, that grossly overestimates the quantity of ad clicks. Link.
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